Disgusted with extortionate annual price increases to the QuickBooks Online subscription model - 64.4% over the last 5 years

Now beyond upset about these year on year price increases. Essentially it appears that Intuit just keep on price matching with Xero/Sage, or they all keep pulling prices up equally. Here we are again in 2024/25 and yet another 17.8% increase in monthly subscription for QuickBooks online.

Previous year 2023/24 was a 16.6% increase for QuickBooks online essentials. So that makes 34.4% over 2 years! There is no other explanation for this other than simple extortion/price gouging. Let me make one thing clear, I like QuickBooks for the fluidity and efficiency it brings, in the same way I like Microsoft 365 products. But, Microsoft increased their pricing for 365 less in 5 years than Intuit did in 1 year, not much more to be said on that front!

Any potential new customers looking at Intuit QuickBooks need to be fully aware, unless anything changes, this will continue at least until pricing outside of the US is equalised, even then I doubt Intuit will relent.

I personally see this as borderline blackmail or ransom tactics, they know how hard it is to switch, unless you move back to an 'offline' product then all roads lead to the same destination. I see no major innovations or changes in the last 5 years, nothing additional for my money, regret the day I ever signed up for QuickBooks Online with regards to the pricing structure.

For reference I list below the percentage increases and prices for the previous 5 years:

2024/25 17.8% increase to £39.60

2023/24 16.6% increase to £33.60

2022/23 9% increase £28.80
2021/22 10% increase to £26.40
2020 (end) 11% increase to £24.00

Early 2020 price was £21.60

Not too bad for Intuit, total of 64.4% increase over a 5 year period, by 2027 they should be at 100%

For reference, £21.60 taking into account inflation between 2020 and March 2025 would have increased to £27.50, so the Intuit price increase over this period is 44% above inflation in the UK.