I have just faced a 29% monthly subscription increase which seems huge - and inexplicable. Is any one as upset as I am?

I understand your frustration, @richard-beaven-u.

Thanks for being part of the QuickBooks family. I want to ensure you're connected to the right support who can provide detailed information on your subscription fee increase.

Just like any small business, we have to constantly evaluate the cost to deliver a top-tier product each year to ensure you'll be able to easily manage your business and get your accounting done. As a result, Intuit’s QuickBooks Online (QBO) is rolling out new pricing.

To help give you a better idea about the price increase check out this article: QuickBooks Online price changes 2022.

It's possible that you're under the discounted price for the first 3 months of subscribing to QBO. Your current subscription rate is dependent upon its price and any discounts offered at the time of sign-up. If so, after 3 months it will charge you the original price.

Check out this article to learn more about how to manage your subscription management, review fees, and other related matters: Account management.

On the other note, you may also want to check for other QBO products that suites your business needs. Let me route you to our website which provides a list of plans and prices to help you better compare the products: QuickBooks Online Products Comparison.

If there's anything else that I can help you with, leave a comment below. I'll be glad to keep helping. Wishing you the best.

Equally upset and have been year on year with these recent price increases. Essentially it appears that Intuit just keep on price matching with Xero/Sage, or they all keep pulling prices up equally. Here we are again in 2024/25 and yet another 17.8% increase in monthly subscription for Quickbooks online.

Previous year 2023/24 was a 16.6% increase for Quickbooks online essentials. So that makes 34.4% over 2 years! There is no other explanation for this other than simple extortion/price gouging. Let me make one thing clear, I like Quickbooks for the fluidity and efficiency it brings, in the same way I like Microsoft 365 products. But, Microsoft increased their pricing for 365 less in 5 years than Intuit did in 1 year, not much more to be said on that front!

Any potential new customers looking at Intuit Quickbooks need to be fully aware, unless anything changes, this will continue at least until pricing outside of the US is equalised, even then I doubt Intuit will relent.

I personally see this as borderline blackmail or ransom tactics, they know how hard it is to switch, unless you move back to an 'offline' product then all roads lead to the same destination. I see no major innovations or changes in the last 5 years, nothing additional for my money, regret the day I ever signed up for Quickbooks Online with regards to the pricing structure.