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SashaMC
February 17, 2023

5 Dirty Secrets About Online Business Today

  • February 17, 2023
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Good afternoon QuickBooks Community! How many of you have an online business? For today's read, Dylan Ogline with Entrepenuer.com came out with an article to give you some "dirty secrets" about online business. Let's see what they had to say:

 

 

Marketing is useless without a great product
Do you like quality products? I bet you do, and so do other consumers. It is essential to invest in your product. You can have the best ad in the world, but if your products are not up to standard, it is a waste of time. Ogline explains, "No amount of traffic to a business's landing page will result in sales, growth and sustained success [without a quality product]."

 

Don't focus on your competition
The goal is to create a service or product that solves a unique problem other businesses still need to solve. With a specificenough niche, competition can be reduced. Here is an example the writer shared here:
'" We help businesses get more leads." Hmm needs some work.
"We help plumbing and heating companies get more leads?" Better.
"I help plumbing and heating companies in Pennsylvania get more leads." OK getting there.
"I help plumbing and heating companies in Pennsylvania get more install jobs." Boom, you got it!

 

Value trumps fame
The trend right now is to go viral, whether it's YouTube, Instagram, or Tik Tok but there's a mentality that once you're famous, the sales will roll in, and the job is done, but that is just in the short term. Ogline says, "Fame is like catching lightning in a bottle; it's nearly impossible to consciously make it happen. Most people who do make it happen discover that it's a double-edged sword. But you can focus on delivering value. That is very much in your control. Maybe you will go viral, maybe you won't. But by delivering value, you will at least build a cult following — and a cult following can make you very, very prosperous."

 

There are more secrets in the article: 5 Dirty Secrets About Online Business Today. Feel free to check it out! Until next time, be safe and take care.

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