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SBSL-Founder-SJ
SBSL-Founder-SJ
December 7, 2017

Continually fill your funnel ...

  • December 7, 2017
  • 1 reply
  • 0 views
... by building strong width & depth based relationships. It's been called social capital. Always put the transactions second to the relationships which you create, cultivate ( seeding/farming ), & sustain, let alone replicate.

      1 reply

      ShanaNiederman
      ShanaNiederman
      December 7, 2017

      I agree social capital is important, @SBSL-Founder-SJ. And that relationships are really critical. We explored a bit about both here. Check it out!

       

      How to Keep Customers Smiling Even When Things Go Wrong

      Working with Suppliers: Be Prepared – and Get Ready for Give and Take (Part One)

      Employees on Your Mind? Some Hints Before You Hire

      WATCH: Hiring Employees -- Two Small Businesses Share Tips!

       

      Can you share some specifics about how you build "strong width & depth based relationships"? We'd love to know more about what works for you!

      SBSL-Founder-SJ
      SBSL-Founder-SJAuthor
      December 20, 2017
      TY! I most certainly can & shall. Width = find as much common ground, inc. hobbies/interests, backstories, et al. to build/create a foundation as possible. Most often, this will be driven forward by asking unique questions - such as "what are your the best in the metro area/city at doing for your customers/clientele?" Depth = Go far beyond the tired "what" & "how" questions re: your business -- get to know WHO the other person(s) is/are & WHY they are in the profession/industry/business they chose/presently lead.
      @ShanaNiederman wrote:

      I agree social capital is important, @SBSL-Founder-SJ. And that relationships are really critical. We explored a bit about both here. Check it out!

       

      Can you share some specifics about how you build "strong width & depth based relationships"? We'd love to know more about what works for you!

        WillowOlder
        WillowOlder
        December 20, 2017

        We've been exploring another opportunity when "social capital" helps boost *real* capital: crowdfunding! @SBSL-Founder-SJ, check out a couple of our new posts that highlight the importance of relationship building when it comes to raising money:

        How to Launch a Successful Crowdfunding Campaign (Crowdfunding Part One)

        “Backed by QuickBooks” Gives Cash to Compelling Campaigns (Crowdfunding Part Two)

         

        Part three is coming later this week. Stay tuned!

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