Emails vs Text
Do you have over 5,000 emails, half of which are not business-related? Many of them are ads, and let's be honest, you only go through some of them. Right now, I'm running out of storage for my Gmail account, and the majority are ad-related. Steve Strauss with USA Today says it's time for business owners to ditch emails and start texting customers instead. "Between unopened emails, unanswered emails, online newsletters you signed up for – and ones you didn't, flagged mail, junk mail, and other unwanted messages, the fact is, email has become a burden."The approach to texting consumers may be unusual, but it looks promising. Below is a summary of some collected data:
- Text marketing campaigns can have up to a 98% open rate.
- Text reminders result in 40% fewer missed appointments.
- And businesses generate two times more leads by turning missed calls into text conversations.
The fact is people are more likely to see a text than an email, and missing an appointment or invoice is a bad experience for the owner or their client. You might be thinking okay, what if I call? It is not a bad option, but if you are like me, you dont answer unknown phone numbers, which can be a waste of time. All in all, there are many options that help you generate text promotions, create auto-responders, convert calls into texts, and reply via text. Why not become more efficient and decrease the odds of missed emails by switching to text?
Read the full article here: Why small businesses should leave email inboxes alone and text customers instead. Until next time, enjoy your weekend!