Eyeing the Competition

Happy Wednesday, everyone! It's great to have you here in the Community. We all know there's nothing wrong with a little friendly competition. Today I wanted to share a few ways to keep up with what your competitors are doing:

Social Media
This might be an obvious one, but a person or company's social media platforms will tell you a lot about that. Check out your competitors social media pages to see what they're sharing, how many followers they have, and what kind of posts are the most popular.

Website
Similar to social media, a company's website is the next best way to find out more about them. Does the competition's website stack up; meaning is it up to date, can you contact the company through the site, can you order items/services online, or do they even have a website?

Reviews
A simple Google search of the business you're competing with can produce customer reviews. Taking a closer look at the other company's reviews will tell you what they're excelling at, as well as what they need to work on.

Newsletters
To get the inside scoop, you may even want to subscribe to your competition's email newsletter distribution list. These types of emails may offer subscriber exclusive info that isn't advertised to the general public.

These are just a few ideas to help you track your competitor. What tactics are you using to keep an eye on your rival? Let me know by commenting below. Have a great rest of the work week!