How to Successfully Tell Your Brand's Story
Hello, ladies and gentlemen. Thanks for tuning in for another segment of the Business Discussion page. Today I'm sharing an article from forbes.com that offers some pointers on how to successfully tell your brand's story.
- Include the elements of good storytelling. Character(s), tone, plot, etc.
- Be relatable. Showing even the not so great aspects of your story allows for a deeper human connection.
- Niche down. Don't be everything to everyone. Cater to your specific audience.
- Test your story. "Write a few variations of your story and review them internally. After choosing your favorite options, run them past a focus group."
- Show and tell. "We love written brand stories, but the future of the web is in multimedia content. Once you’ve honed your story, it’s time to share it in multiple formats."
- Live your story. Skepticism is alive and well in today's day and age. Your story shouldn't be full of claims you can't backup.
- Incorporate feedback. "You don’t need to change your brand story every year, but if customer or industry feedback is telling you it’s time to make a change, listen."
The full article linked above offers even more helpful details. This article shed some light on areas of the "About Us" section of companies I had never thought of before. I hope it inspires you when it comes time to share your brand story. Let's hear your thoughts in the comments!