Insights for Marketing With Little to No Budget

Good afternoon! I hope this week has treated you well. Before signing off, I'd like to share an article with you from forbes.com that offers so creative ideas for marketing on a budget.

Build a great brand
Your brand is the cornerstone of your company foundation. Your brand is everything. Everything you stand for and everything relevant to potential customers. Sounds a bit overexaggerated but it's true. "Essentially, your brand is the personality of your business and a promise to your customers. Without a good brand, your marketing will fail."

Storytelling is key
Stories > facts. At least that's how they put it in the article. "Figure out how to tell your companies story in as many ways as possible in a way that is relevant to your future customers. If they believe in your story, they will repeat it." Ding, ding! Word of mouth for the win!

Build a marketing network
" If you have zero dollars for marketing, then you want to surround yourself with marketing experts and mentors who can advise you on how to do great marketing with little to no budget." Simple. I like it!

Develop a content marketing strategy
Think about going a little content crazy. "Build a content strategy into your website with page and blog content, into your social media with images, videos and words and utilize videos appropriately by platform (Tik Tok versus YouTube, etc.)." This is free marketing (over relatively cheap if you want to pay for boosts or ads) that reaches hundreds, possible thousands of people.

Check out the full article from Forbes linked above. As always, we'd love to hear your thoughts. How do you ball out on a budget for your business?