Keeping the Lightbulb On
Hello again, Community and happy Wednesday! By now, you all know I'm a big fan of businesses using their social media platforms to their full potential. As we coast through another work week, I thought I'd stop by and share some ideas to help you never run out of things to talk about when it comes to sharing with your followers.
Embrace Silence
For me personally, silence is a rarity. I think it's safe to say that's a common notion for many people during this day and age. However, when you do get a moment of down time, take a few minutes to brainstorm for new ideas. Be sure to decompress for some time as well. Silence, meditation, and/or practiced breathing can expand your brain function which in turn will help develop new ideas in the future.
Find a Lesson in Everything
If you're like me, maybe you work from a desk at home. This type of set up can make it difficult to see or experience anything unexpected. However, don't take advantage of the little things that can be made into something beneficial to share with your customers. It could be a news story you heard while having your morning coffee or something you witnessed at another business.
Ask the Audience
Another helpful way to always have something to talk about is to go straight to the source. From time-to-time ask your customers what they want to hear or see from you. This will allow you to build a running list you can pull from on rainy days, when there isn't much else to talk about.
Write Down Your Ideas
This one is huge for me! Whenever I have even a tiny blip of a potentially useful topic, I have to make a note of it. I try to be as detailed as possible so I don't forget what I was thinking about. Then I can always go back and build on the idea later on. Keep a note of ideas in your phone, sticky notes around your computer, or in a planner, just be sure to write it down. I can almost guarantee you won't remember. Just speaking from experience!
I hope these points mentioned help you never run out of things to share with your followers. These don't even have to necessarily apply to social media posts, but ways to help you connect with your customers who come to visit your store in person. What are some ways you keep the ideas coming? Let us know!