QUESTION: How Did You Choose Your Business Name?

I have a friend named Khaki. When she started mixing an all-natural skin care product in her kitchen a few years ago, she called it Khaki's Bomb Balm. Catchy, right? But when she expanded, she called her new line of products Face/Food Natural Skincare. I don't know how she came up with the particular name (I always thought "Khaki's Bomb Balm" was pretty awesome) but now that I think of it I should probably ask her!
In the meantime, I'd like to ask you: How did you come up with the name for your business? In your opinion, is it most important for a business name to be catchy? Meaningful? Easy to remember?

