QUESTION: What Does Eco-Branding Mean to You?
Many consumers today are willing to pay more for sustainably produced goods (see: Why Green Business is the New Cash Crop), so it’s no wonder businesses are eager to brand themselves as being some shade of green. As a small business owner, you know there’s no shortage of eco-terms (see: Defining Eco-Business Terms), eco-certifications and eco-credentials to consider when you’re choosing a supplier, looking for a manufacturer or branding your own product or service.
In the comments section below, tell us:
Here are some of the eco-terms we see most often:
- Sustainable
- Environmentally-friendly/conscious
- Green
- Eco-minded
- Recycled
- Upcycled