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April 16, 2025

Say What You Mean

  • April 16, 2025
  • 1 reply
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We’ve all read that email or memo that sounds like it was written by a robot trying too hard to sound professional. Full of vague phrases and buzzwords, it leaves us wondering what’s actually being said. In business writing, clarity is king. Jargon might sound impressive, but it often confuses more than it clarifies.

 

 

Here are five common culprits and how to replace them with plain, effective language.


1. “Circle Back”

What it sounds like: You're lost in a roundabout.
Say instead:

  • “Let’s revisit this tomorrow.”

  • “I’ll follow up with you later.”


2. “Leverage Synergies”

What it sounds like: Consultant bingo.
Say instead:

  • “Let’s work together.”

  • “We can combine our strengths.”


3. “Move the Needle”

What it sounds like: You're fixing a car stereo.
Say instead:

  • “Let’s make real progress.”

  • “We want results that matter.”


4. “Touch Base”

What it sounds like: Office baseball.
Say instead:

  • “Let’s connect.”

  • “Can we check in later?”


5. “Bandwidth”

What it sounds like: You’re a Wi-Fi signal.
Say instead:

  • “I don’t have time right now.”

  • “Let’s schedule this for next week.”


 

Do remember that your ideas are valuable, so say them in a way people actually get! Got a favorite jargon phrase you love to hate? Drop it in the comments below. I am looking forward to reading them! See you in the next post. 

    1 reply

    BigRedConsulting
    April 21, 2025

    I recommend telling your reps about this post.