Switch It Up

Good afternoon everyone! We've reached the end of another work week. Before leaving for the day, I invite you to take a look at this article from inc.com that talks about switching things up to get your desired results.

Do you remember the show "Seinfeld?" The writer of the article talks about a particular episode where the characters are at a coffee shop when this exchange happens, The waitress comes over to take their order and says to George, "Tuna on toast, coleslaw, cup of coffee." George's response? "Yeah. No, wait a minute, I always have tuna on toast. Nothing's ever worked out for me with tuna on toast. I want the complete opposite of tuna on toast!" The episode goes on and situations continue to look up for George as he changes his every day strategies.

See where we're going with this? Small businesses undoubtedly cut back during times of economic uncertainty. The article presents the idea of going bold instead.

The first suggestion is to double-down on marketing. "Most small businesses come up with a few ways to attract clients, but then they run them into the ground. Either the method stops being effective, or a crisis can overwhelm what worked previously. "

Second, invest in your people. "If you invest in your team--by giving them support, training, and the feedback they need, and if you help them learn new skills and are there for them--they will be there for you."

There you have it. A few things to consider before heading into the weekend. I linked the full article above for you to take a look at. And be sure to let us know in the comments how being bold and switching things up in your business paid off!