Try This: 3 Simple Tips for *Owning* Your Online Business from Adam Williams

Pricing, online businesses, social media, oh my!

We covered a lot with Adam Williams – former small business owner of Provo Swim Academy and helpful husband to Erina who is also starting her own business – in our chat.  Here are my favorite takeaways.

1. Have the confidence and courage to fairly pay yourself.

Adam raised his prices three times and didn't lose any customers. "People will pay you what YOU think you're worth." Name it! Have you ever raised your prices? Tell us about your experience below.

2. Focus on the experience you provide your customers.

To justify your premium price, focus on the experience you provide your customers. Even in a commoditized business, find a value added service that will separate you from the crowd.

3. Develop social media goals.

When considering which social media channels you want to focus on, "be clear about what you want to achieve and then be really selective in choosing 1-2 networks that will help you achieve that goal." Nail *one* before you move to the next one!