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hectorgarciacpa
hectorgarciacpa
February 27, 2018

YouTube is the new Business Card...

  • February 27, 2018
  • 4 replies
  • 0 views

 

 

I have been trying to teach my fellow accounting professionals that VIDEO will be the new standard and people will see having a website-only as irrelevant as they see business cards for companies that do not have a website today...

 

 

 

If you are consistently creating new content in youtube (or other video plaforms) that explains who you are, what you do, how you do it, and WHY you do it... and use that as a platform to build a community which will in turn be your clients.  you will be ahead of the game of all your peers within your industry... It is not too late, start creating video content now!

 

Here are the slides to the presentation: https://qbcommunity.com/ooxbu36397/attachments/ooxbu36397/QuickBooksConnect/133/1/YouTube_is_the_new_business_card.pdf

      4 replies

      EmilyCowan
      EmilyCowan
      February 27, 2018

      Awesome - @SBSL-Founder-SJ and I were just talking about this!

        SBSL-Founder-SJ
        SBSL-Founder-SJ
        March 21, 2018
        We were, we were! :) #timely
        @EmilyCowanwrote:

        Awesome - @SBSL-Founder-SJ and I were just talking about this!

          Rustler
          Rustler
          February 28, 2018

          @hectorgarciacpa

           

          Your silde show was interesting, some very general stats that do make you think, so I took a look at some more stats.

           

          From this page
          https://fortunelords.com/youtube-statistics/


          80% of YouTube’s views are from outside of the U.S.

          Approximately 20% of the people who start your video will leave after the first 10 seconds.

           

          What I could not find, though I admit I did not spend a lot of time looking, was stats on the type of video that was being watched.  If one billion views are hitting utube and entertainment type videos are around 60-70% (and I would bet a lot that the % is higher) - that lowers the probable impact dramatically

           

          9% of small businesses use utube - I find this interesting

           

          MIght mean you are getting in on the bottom of a trend - or it might mean small businesses have found it adds little to nothing to sales.  And sales is what it is all about IMO.  Not sure why the  article references Home Depot for this, that would not be what I call a small business, but their utube channel is concerned with how to do this, or pick this color, etc

            hectorgarciacpa
            hectorgarciacpaAuthor
            February 28, 2018

            I like the link to the 2018 stats.. thanks for That!

             

            I disagree only in one statement you made: "Might mean you are getting in on the bottom of a trend - or it might mean small businesses have found it adds little to nothing to sales."

             

            I personally draw a LOT of sales from my YouTube Channel.   I think, 9% of small business are in it... because 91% do not know what it can do for them OR they do not want to make the investment for it.  Which is what I would call a MASSIVE opportunity.

             

            If the same article came out 20 years ago about websites that said only 9% have websites, your "bottom of the trend" statement would be completly wrong (in hindsight); but not necessarily untrue based on the state of the internet and internet users at the moment.   Is also possible that only 9% of the small business buyers use YouTube, but if as the trend moves up.. so will the adoption.

             

            I could also be wrong in the way I am reading if your statement "bottom of the trend" means being too early or too being late.. would love your clarification on that

            jessbru99568
            jessbru99568
            March 1, 2018

            I have heard that Youtube is a good place for advertising. I don't know, because we don't use it, but we have found other social media to be great for advertising. 

            For example, Facebook. Our business was included in a post on a page and we are still getting new customers from that. We also put up a post on our page about a week ago and have around 1.1 thousand reactions to it. Facebook is our main social media advertising. 

             

             

              K
              Kkadoun
              March 10, 2018

              Awesome idea!!!!!  I use other social media, especially Facebook to go live & Instagram. Both which have helped my hair business #monat #monathair!

              You have some great tips! Thanks for the idea! I am going to give it a shot & hopefully people watch & enjoy it!!! 🤗☺

                A
                Anonymous
                March 11, 2018

                @Kkadoun, 

                 

                That's great to hear! What kinds of content have you made for Instagram? What do you think has been the biggest reward, other than spreading good knowledge/ideas? 

                 

                I used to use Instagram a ton for promotion :). 

                EmilyMockett
                EmilyMockett
                March 26, 2018

                Hi Hector,

                 

                I took inspiration from your videos on YouTube. When I was first learning how to use QuickBooks Online I watched many of your videos.

                 

                I now work in practice as a QuickBooks Pro Advisor and am the first point of contact for any QuickBooks related queries. 

                 

                I have since started my own YouTube channel to help my clients. You can find it by following this link: https://www.youtube.com/channel/UCfz0AYyDp3GdcQPF1JI9TXw/videos. 

                 

                I try to upload a new video once a week (although time pressures sometimes don't allow me to do this) but I love making videos and my clients have told me its the easiest way of learning!

                 

                Kind Regards,

                 

                Emily

                 

                  hectorgarciacpa
                  hectorgarciacpaAuthor
                  March 26, 2018

                  That is wonderful... i saw a few videos, I love the consistend introducions and short video length; I wish I had hat dicipline!

                   

                  I found it odd that that you did not put you contact info in the video, I see a link on the description, but people are lazy to do so many clicks..   maybe put the websie address on the footer of the video or email/phone number.. make it easy for people to contatct you.. just my 2 cents

                  EmilyMockett
                  EmilyMockett
                  March 26, 2018

                  Hi Hector,

                   

                  That is a small thing I stupidly missed. I will definately be going back and entering this into the video footers!

                   

                  Thank you!

                   

                  Emily

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