I cannot find anywhere to give an inventory product a unit of measurement such as "feet", or "5 pack" or "each" and so on. Can anyone direct me to where I can do that?

Hello colin-harris1950,

I can see the benefit of being able to change the unit of measure on your QuickBooks account and I'll be happy to share more info. Since this feature isn't available, I encourage you to send feedback about it to our product developers. To do this, click on the Gear icon and look for Feedback. New product improvements are based on the valuable feedback we get from users like you. 

In the meantime, feel free to ask other questions, I'm here to help you achieve your QuickBooks goals. :) 

@1648332 

What kind of business do you run? A retail company/wholesaler or a manufacturing company? You need a 3rd party app.