Ridiculous 49% subscription price increase for Desktop 2025

I acknowledge your concerns regarding the increasing cost of subscribing to QuickBooks Desktop (QBDT), DW. I understand that managing a business can be challenging and every penny counts. Rest assured, we are dedicated to providing you with the best value and ongoing improvements to support your business needs.

We're committed to supporting small businesses like yours, and our dedication is demonstrated through our ongoing efforts to introduce new products, reports, tools, features, and functionalities. To ensure we can continue to provide you with the highest quality offerings, we periodically adjust our prices. These adjustments allow us to maintain and enhance our products and services, ensuring they remain valuable to you both now and in the future.

Please be assured that any price increase reflects our commitment to delivering the products, services, and support you and your customers need now and in the future. We're continually investing in enhancing the speed and automation of QuickBooks Desktop, and we have recently implemented improvements that we believe will greatly benefit your business.

For more information, you can read this article: QuickBooks Desktop Price Change + FAQs.

Furthermore, you can use this link for guidance in managing your subscription.

We are always here to assist you and ensure you have the best possible experience with our services. If you have any further questions or need additional clarification regarding the price increase, please feel free to leave a comment below.

@DW - Training Solutions Group 

If you don't need to run any add-ons, switch to old QB Desktop with a non subscription license.

I just received the same notification for the price increase from $47 to $70, a 49% increase. I agree with DW - this is a ripoff. I've also been tracking the increases for the last three years for combined Desktop Pro/Payroll/Employee:

2022->2023: 16.4%

2023->2023 (two months): 4.7%

2023->2024: 13.5%

2024->2025: 49%

In 2023 they added a fee for each employee ($2) and then doubled this in 2024. Overall, my subscription has increased by 38% since 2022, far ahead of inflation. An now a 49% increase. I've been getting the same message each time to justify the increases "The price above reflects the value the product provides and takes into account other offerings that are comparable in the marketplace.

Price changes enable us to constantly reinvest in our ecosystem of products and services that help you take charge of your finances, understand your money - and manage your whole business."

I don't see any significant improvements year to year to justify these increases. I'm cancelling my subscription before the increase comes into effect. This is ridiculous.

100% agree. What a shameful company they are. The amount their prices have increased in the last 5 years is staggering. What other options do we have. I'd love to drop these assholes.

Agree 100%.  We track all vendor costs, including Quickbooks and have experienced a whopping 75% increase over the past 3 years, including a ruthless 47.42% increase for our 2025-26 annual fee.  The renewal notification we received from Intuit in March provided an "estimated renewal amount" and, of course, the final amount actually charged to us was about $100 more than the estimate - and was never communicated to us in advance.  If we ran our business in this manner we would quickly be out of business.  We only need basic capabilities that work reliably to effectively run our business.  All other features / capabilities of Quickbooks generate zero incremental value to our business.  I used to be a vocal advocate for Quickbooks but this latest price increase has me singing a much different tune to whomever will listen. 

QB pricing is ridiculous. Here is what I have experienced:

2021: $200

2022: $350

2023: $550

2024: $650

2025: $1000

That is a 500% increase in 4 years and 54% increase from 2024 to 2025. I have been using Quickbooks for about 15 years and there have been no noticeable improvements or upgrades in all of those years despite keeping my program up to date. Customer service has always been slow, unhelpful, and generally terrible.

I am a sole proprietor for a small hobby business with no employees and the cost of Quickbooks is close to my annual revenue.

I too am canceling my subscription.

This is an utterly pathetic money grab. What a shameless company.

They state that some magical "new features" somehow justify a 50% increase but then won't elaborate on what those features might be. They just talk to you like you're a moron who won't be able to notice they didn't do anything except basically say they want more money for the same service.

Pathetic money grab, form a company with a well established reputation of having absolutely abysmal customer service... the very least they could do is ACTUALLY IMPROVE.

I am absolutely disgusted by this, and now actively looking elsewhere for a solution. I cannot in good faith continue supporting such a shameless and unethical company.