I am trying to add inventory to QB online. I go to Products and Services, and New but the only options are "non-inventory" and "service". Where is actual inventory?

Welcome to the Community space, marlene. Allow me to share some information regarding inventory tracking in QuickBooks Online (QBO).

In QuickBooks, Inventory tracking is only available in QuickBooks Online Plus and Advanced versions. Therefore, upgrading to Plus or Advanced is necessary for Simple Start and Essentials plan users who need inventory management features. If you want to upgrade your plan, you can follow the steps below to proceed:

1. Sign in to QuickBooks Online as a Primary or Company Admin.
2. Go to Settings ⚙ and choose Subscriptions and Billing.
3. Ensure your Payment Info is up to date.
4. In the QuickBooks Online section, click Upgrade your plan.
5. Review the plans available and then select Choose plan.
6. Follow the on-screen steps to upgrade your plan.

Please refer to this article for more information: Upgrade or downgrade your QuickBooks Online edition.

However, if you're using either one of them, let's ensure that the feature is enabled for you to see the Inventory option. Here's how:

1. Go to the Gear icon and select Account and Settings. 
2. Under the Sales tab, click the Edit ✎icon in the Products and Services section. 
3. Tick the box for Track inventory quantity on hand. It enables you to select the Inventory option under Products and Services when creating a new item.
4. Click Save.

For the complete step-by-step guidance, refer to this article: How To Set Up Inventory Tracking.

Furthermore, you can check out this article to learn how to see your best sellers, what's on hand, the cost of goods, and such: Use reports to see your sales and inventory status.

Drop a reply below if you still have other questions regarding Inventory or any QuickBooks-related queries. We're always here to lend a hand. Stay safe.